Through an initial conference call
consultation, we will identify your site's goals and needs. By finding out
exactly what you hope to achieve with your optimization efforts, we will develop
a plan of action that will help you achieve your search engine marketing
objectives.
Keyword Research
After analyzing your industry for the
most popular and marketable search phrases, we will develop a list of keywords
that will be included in our content writing and link building efforts. After we
prepare a final list of keywords, you will choose the specific keyword phrases
that your site wishes to rank for, and after approval of the final keyword list,
our optimization efforts will begin.
Directory Submissions
BetterRankings will submit your
site to popular directories within major search engines. By affiliating your
site with a broader network of popular Web pages, you will enhance your site's
visibility and relevancy.
Site Optimization
Once a finalized keyword list is
developed, our team will optimize the titles, tags and META descriptions of
every single page on your site. By including specific keyword phrases in the
actual source code of your Web pages, your site will have an easier time ranking
for relevant, commonly searched phrases.
Keyword-Rich Content Creation
At BetterRankings, we have
a skilled team of professional content writers who know how to produce
interesting and engaging material for the Web. Whether you need landing pages,
product reviews, articles, interviews, press releases or blog postings, our team
of writers will create a unique content package that addresses the specific
needs of your business.
Site Map Creation
Organizing the pages of your site into
logical, easy-to-follow themes will make your site easier to crawl. A
well-ordered site map will not only help the search engine spiders, it will also
increase your site's usability for Internet users.
Link Development
Search engines want to know that other
sites will vouch for you. By including a variety of links from popular, topical
Web sites, you can create an entire network of valuable Internet references.
Through one-way links, text link ads and pay-per-post links from blogs, you can
build up the credibility of your site and enhance your visibility on the search
engine result pages (SERPs).
Ranking Reports
Once our SEO efforts are underway, you
will be able to track the development of your search engine ascent with detailed
ranking reports. By monitoring the progress of your SEO strategy, you can adjust
your plan at will. At any time, you can choose to remove or introduce specific
keyword phrases in order to maximize the benefits of improved
rankings.